Source link : https://footsoccer.net/2025/04/05/trending-news/brentford-secure-detertech-as-new-club-partner/
April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.
The agreement will see DeterTech, known for its forensic marking and crime intelligence solutions, receive in-stadium branding rights at the Gtech Community Stadium on matchdays, alongside the opportunity to run bespoke digital campaigns aimed at Brentford fans. The company will also collaborate with Brentford FC’s Community Sports Trust and gain access to first-team players for branded social media content.
The length and value of the deal remains undisclosed.
Headquartered in the UK, DeterTech provides security and risk management solutions, focusing on technologies that predict, deter and detect criminal activity.
Fran Jones, Brentford’s commercial director, said: “Our success is built on our culture and our innovative use of data to help us make great decisions and drive the club forward.
“It’s great to partner with organisations like DeterTech that value a data-led approach to success as much as we do. We look forward to working with their team and seeing what we can learn from each other.”
Baba Devani, CEO, DeterTech added: “Brentford’s unwavering commitment to making a positive difference in the community is very much aligned with our own.
“In our case, we do this by focusing on crime prevention, bringing greater peace of mind through a relentless focus on predicting, deterring and detecting undesirable theft and intrusion. We’re excited by this partnership and all it will go on to achieve.”
Despite losing to a hungover Newcastle United on Wednesday, Brentford are comfortably clear of the relegation zone. Expect the club to continue to build its partnership portfolio as it looks to become a mainstay in the English top flight for years to come.
Contact the writer of this story, Harry Ewing, at moc.l1743775796labto1743775796ofdlr1743775796owedi1743775796sni@g1743775796niwe.1743775796yrrah1743775796
Author : footsoccer
Publish date : 2025-04-05 05:37:00
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