Source link : https://europ.info/2025/09/25/action-launches-its-first-store-in-romania-marking-a-new-milestone/
Dutch discount retailer Action has officially entered the Romanian market with the opening of its first store in Bucharest. The launch marks a significant milestone in Action’s ongoing expansion across Europe, aiming to bring its popular low-price product range to Romanian consumers. This development reflects the company’s confidence in the local retail sector and its strategy to tap into new growth opportunities within Eastern Europe.
Action Expands European Footprint with First Romanian Store Launch
Action, the rapidly growing European retailer, has officially made its entry into the Romanian market with the opening of its first store in Bucharest. This milestone marks a significant step in the company’s ongoing strategy to expand its footprint across Europe. The new location offers a broad assortment of everyday products, from household items to seasonal goods, all at highly competitive prices, aiming to attract a diverse customer base in Romania’s bustling capital.
Key highlights of the new store include:
- Over 6,000 products across multiple categories
- Focus on value for money and customer convenience
- Local workforce recruitment contributing to job creation
- Modern store layout designed for a seamless shopping experience
| Store Feature | Details |
|---|---|
| Location | Bucharest, Romania |
| Product Range | 6,000+ items |
| Opening Hours | 9 AM – 9 PM, 7 days a week |
| Employment | 40+ local staff |
Strategic Location and Market Potential Drive Retail Growth in Romania
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