The basmati rice industry is currently grappling with a series of unprecedented hurdles that are threatening both its quality and consistent availability in the market. Factors such as climate unpredictability, water scarcity, and shifting agricultural practices have collectively put immense pressure on traditional farming regions. The crisp, fragrant grains that once defined premium basmati are now increasingly vulnerable to adulteration and compromised standards as producers struggle to maintain yield without sacrificing authenticity. Additionally, the surge in demand from international markets has exposed supply chain vulnerabilities, with logistical disruptions further complicating export processes.

Industry experts highlight several critical challenges contributing to…