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A brand new peer-reviewed find out about within the magazine Advertising and marketing Science unearths that direct-to-consumer (DTC) promoting for prescription smoking-cessation pills meaningfully reduces cigarette use. On the identical time, the analysis discovered that promoting for over-the-counter (OTC) nicotine merchandise does no longer cut back cigarette use.
The analysis highlights how promoting can both enhance or undermine public well being targets in the case of smoking cessation, relying on the kind of cessation product being promoted.
The find out about, “Investigating the Impact of Advertising on Smoking Cessation: The Role of Direct-to-Consumer Prescription Drug Advertising,” was once authored by way of Erfan Loghmani of the College of Washington and Ali Goli of the College of Rochester.
The find out about authors tested just about a decade of U.S. market-level information, combining promoting publicity with prescription data and retail gross sales of cigarettes, e-cigarettes and nicotine substitute remedies (NRTs).
They discovered that prescription classified ads do assist cut back smoking. Chantix promoting—the main prescription cessation drug—boosted prescriptions for each Chantix and Bupropion (an older prescription possibility) and ended in decrease cigarette gross sales throughout markets.
At the turn facet, classified ads for OTC smoking cessation merchandise didn’t cut…
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Publish date : 2025-10-22 10:51:00
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