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The Viennese summer season solar lit up the Anker watch because the engrossed crowd held up their cellphones. The obsession used to be to not are living within the second, however to {photograph} it, to file it with a virtual gesture that promised to immortalize the fleeting reward.
Vacationers are about to shoot the Anker watch. Alekei Smishliaev
That scene, repeated in each nook of my shuttle in Austria, used to be the start of considering. Summer season, because the French anthropologist Claude Lévi-Strauss stated, awakens the ethnologist in all people. However in a global lined in digitalization, the ethnologist not observes most effective far-off tribes: he observes our personal, in the street and, additional, within the place of business.
That shuttle become an out of doors social laboratory. I started to peer the dynamics that form our organizations in probably the most on a regular basis gestures: in the best way we seek the advice of our cellphones, within the style we observe, in our city rituals. I spotted that to be able to perceive corporate tradition nowadays, you will have to first perceive side road tradition.
Geertz’s damaged map
Our first compass in this adventure is fellow American anthropologist Clifford Gertz. In his magnum opus, Deciphering Tradition, he taught us that tradition is a collective map that permits us to orient ourselves on this planet. However what occurs when the territory adjustments quicker than the…
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Author : bq3anews
Publish date : 2026-02-13 07:28:00
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