Regulatory bodies across Europe have initiated an in-depth examination of the popular fast-fashion retailer Shein, focusing on the app’s design strategies that may foster addictive shopping behaviors. Experts suggest that the platform employs a combination of rapid product updates, personalized recommendations, and time-limited discounts that encourage users to engage excessively. Authorities are particularly concerned about the psychological effects on vulnerable consumers, especially younger demographics, who might develop compulsive purchasing patterns as a consequence of these techniques.

Alongside behavioral concerns, the investigation is scrutinizing allegations related to the sale of products that potentially violate European trade and safety regulations. Preliminary findings highlight several key areas of interest:

  • Unauthorized…