Source link : https://news7.asia/fashion/discovering-sustainable-style-and-small-business-success-with-nandini-kommana/
In an era where sustainability and ethical practices are reshaping the fashion industry, small businesses are emerging as crucial champions of change. Asia Society recently hosted an insightful session featuring Nandini Kommana, a prominent advocate for sustainable fashion and founder of a social enterprise dedicated to empowering artisanal communities. This deep dive explores Kommana’s innovative approach to merging environmental responsibility with small-business growth, highlighting how her work is influencing the future of fashion in Asia and beyond.
Sustainable Fashion as a Catalyst for Change in Small Businesses
Small businesses are increasingly leveraging sustainable fashion as a powerful driver of both economic growth and environmental stewardship. By embracing eco-friendly materials and ethical production methods, these enterprises carve out unique market positions that resonate with conscious consumers. The shift towards sustainability goes beyond product lines; it fosters resilient business models that prioritize transparency, community engagement, and long-term value. According to recent studies, over 70% of small fashion brands integrating sustainability report enhanced brand loyalty and a rising customer base.
Key strategies employed by small fashion businesses include:
- Upcycling and zero-waste techniques to minimize environmental impact
- Locally sourced materials that support regional economies and reduce carbon footprints
- Collaborative partnerships…
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Author : Victoria Jones
Publish date : 2025-09-24 09:01:00
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