Source link : https://europ.info/2025/10/09/how-italys-meloni-is-making-the-far-right-trendy-among-gen-z/
Italy’s political landscape is witnessing a notable shift as Giorgia Meloni, leader of the Brothers of Italy party, emerges as a charismatic figure reshaping the image of the far right for a new generation. Once regarded as a fringe movement, Meloni’s blend of nationalist rhetoric and modern communication strategies has struck a chord with Italy’s Gen Z voters, challenging traditional political alignments. This development raises critical questions about the appeal of far-right politics in contemporary Europe and the ways in which Meloni is redefining its cultural relevance among young Italians.
Italy’s Meloni Redefines Far Right Appeal Through Youth-Centric Messaging
Giorgia Meloni, Italy’s far-right leader, is reshaping the traditional narrative around nationalism by tapping directly into Gen Z’s cultural zeitgeist. Her communication strategy breaks away from typical rhetoric, employing social media-savvy tactics and youth-oriented symbolism to forge a new political identity that feels relatable and even trendy to younger audiences. By emphasizing themes like national pride intertwined with contemporary issues such as economic opportunity and digital innovation, Meloni’s movement projects an image that blends tradition with modernization.
Key elements of her approach include:
- Engaging visuals and informal language: Memes, TikTok snippets, and Instagram stories underscore a casual yet deliberate outreach.
- Influencer collaborations: Partnerships with…
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Author : Samuel Brown
Publish date : 2025-10-09 15:10:00
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