As we speak in Apple historical past: Meet the ‘Blue and White’ Energy Mac G3, aka the ‘Smurf Tower’

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January 5, 1999: Apple introduces a revised Energy Mac G3 minitower, nicknamed the “Blue and White G3” or “Smurf Tower” to tell apart it from the sooner beige mannequin.

The primary new Energy Mac because the unique iMac shipped, the pro-level machine borrows the identical clear shade scheme. Sadly, it doesn’t cling round too lengthy.

Energy Mac G3: Necessary, however short-lived

Apple launched the unique beige Energy Macintosh G3 pc in November 1997, not lengthy after unveiling its “Think Different” advert marketing campaign. It was the primary Mac to make use of the PowerPC G3 microprocessor, which additionally powered the later Blue and White Energy Mac. The road of high-powered computer systems proved successful for Apple, with 750,000 delivery by the center of 1998.

After the unique iMac arrived, nonetheless, Apple CEO Steve Jobs and design chief Jony Ive have been eager to replace the Energy Mac to match the all-in-one’s colourful new design language, which additionally might be seen within the iBook laptop computer. (On the Macworld occasion the place Jobs revealed the brand new Energy Mac G3, he additionally introduced 5 new iMac colours.)

New design, new {hardware}

Apple additionally needed to maintain its professional line updated with the most recent obtainable {hardware}. Design-wise, the Blue and White Energy Mac G3 boasted just a few nifty options. The best facet of the case was a hinged door with a recessed latch, offering easy…

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Author : tech365

Publish date : 2026-01-12 04:14:00

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