In an industry often shrouded in taboo, Publicis Spain and Vagisil are breaking the silence with a refreshingly transparent summer campaign. The spotlight falls on the intimate care essentials that women quietly pack for warm-weather months – items they rely on but rarely discuss openly. “WHAT’S IN MY VAG” challenges societal discomfort, empowering women to embrace candid conversations about intimate health and hygiene during summer adventures.

The campaign showcases a bold approach to educating women on the importance of maintaining intimate health through simple yet effective daily rituals. Highlighted products include:

  • pH-balanced washes to maintain natural flora
  • Cooling wipes for freshness on the go
  • Soothing gels for relief after sun exposure
  • Hydrating creams to prevent…