Source link : https://motorsports-news.org/2026/08/14/motorsports-news/disney-and-f1-prolong-partnership-by-2028-and-add-particular-vehicles-to-the-grid/
It is no secret that one among System 1’s most seen partnerships this season has been with Disney. Up till this level, it has been Mickey and associates -Minnie Mouse, Daisy Duck, Donald Duck, and co.- who’ve represented the traditional Disney branding world wide.
Now, Disney has not solely introduced an extension via 2028 after an action-packed 12 months of their partnership. They’ve introduced the second that racing followers have all been ready for for the reason that preliminary announcement. Pixar’s Vehicles is becoming a member of the partnership.
Commercial
Vehicles is the primary ‘exterior property’ (technically underneath the Pixar model) to hitch the System 1 partnership, and opens doorways for additional growth into different character universes inside Disney. Its addition marks yet one more chapter in an action-packed 12 months for the partnership that has already touched Shanghai, Montreal, and Silverstone since January -even increasing into F1 Academy.
Ollie Bearman and Estebon Ocon with Mickey Mouse | Courtesy of Disney
What began as a single Las Vegas activation has rapidly changed into one among Disney’s most formidable partnership performs in its historical past, and with Vehicles’ debut on the Gran Premio d’Italia at Monza, it’s only certain to broaden additional into the System 1 world.
Constructing the Model
The unique Disney and System 1 collaboration was introduced simply over two years in the past, with its debut lower than a…
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Author : Motorsports
Publish date : 2026-08-14 05:25:00
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