Source link : https://big-apple.news/2026/08/26/new-york-news/how-nyc-establishments-are-evolving-their-advertising/
Barney Greengrass began promoting a limited-edition Knicks tee earlier this 12 months.
Photograph: Mark Zhelezoglo
In 2014, the Grey’s Papaya on Sixth Avenue in Greenwich Village closed for good, and I used to be inconsolable. 5 years later, when Metropolis Bakery’s time got here to an finish, I used to be in even worse form. I do know the drill. In case you’ve lived in New York lengthy sufficient — for me, that’s my entire life — you’re pressured to simply accept that the wrecking ball ultimately comes for our native heirlooms. However these days I’ve questioned if there’s a destiny worse than closure: watching an institution pander itself to the nostalgia-loving influencer crowd within the hope of going viral. Are these the one choices obtainable to our legacy establishments? To exit like Japonica, Donohue’s, or Angelica Kitchen, softly and sadly, or to go the way in which of Katz’s and JG Melon, as overrun as Nantucket with swarms of content-crazed vacationers whose willingness to face in hours-long strains is just not shared by most longtime regulars?
The specter of these strains is why I felt a clench of delicate panic after I seen that some landmarks from my very own childhood had, in current months, turn out to be extra energetic on social media and in press outreach. When the limited-edition Barney Greengrass dad caps dropped, I knew there was no going again. However I nonetheless needed…
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Author : big-apple
Publish date : 2026-08-26 03:12:00
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