Source link : https://news7.asia/travel/opinion-victorinoxs-gloria-dix-on-the-changing-shape-of-asia-pacific-travel-retail-moodie-davitt-report/
In an ever-evolving landscape,the Asia Pacific travel retail sector stands at the crossroads of innovation and tradition,reflecting shifting consumer behaviors and market dynamics. Gloria Dix, managing director of Victorinox Asia Pacific, offers a compelling perspective on these changes in her latest opinion piece featured in the Moodie Davitt Report. As travelers become increasingly discerning and expectations rise, Dix navigates the complexities of the region’s retail environment, discussing how brands must adapt to meet the demands of a diverse and dynamic customer base. This article delves into Dix’s insights on the challenges and opportunities that lie ahead for travel retail in one of the world’s most vibrant markets.
Shifting Consumer Preferences and the Rise of Experiential Retail in Asia Pacific Travel markets
the Asia pacific travel markets are witnessing a profound transformation driven by an evolving set of consumer preferences, particularly among younger, experience-focused travelers. In this context, retailers are pivoting towards *experiential retail*, wich emphasizes unique, immersive experiences over customary shopping encounters. This shift is a response to the demand for more engaging and memorable interactions that go beyond mere transactions. Brands are leveraging innovative strategies to capture attention and create meaningful connections, often incorporating elements such as:
- Interactive Displays: Retail environments are…
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Author : Victoria Jones
Publish date : 2025-04-24 06:17:00
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