Trump’s new ‘Coalie’ mascot and fable of ‘clean, beautiful coal’ have a protracted historical past in promoting

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If you happen to apply the Trump management’s social media posts, it’s possible you’ll spot its new mascot: a cool animated film lump of coal with giant eyes and babylike options. “Coalie” sparked a backlash nearly once Internal Secretary Doug Burgum debuted it for the Place of work of Floor Mining and Reclamation Enforcement in early 2026.

Coalie’s design attracts on one of those Eastern anime referred to as Kawaii, a phrase that means “cute” or “adorable.” It’s the newest within the White Space’s efforts to go off coal as risk free, in spite of the well-established environmental and human well being harms of mining and burning the fossil gas.

As a student of American literature and tradition, I write about media portrayals of coal, starting within the Nineteenth century with its upward push to transform the main gas in america. Coal use grew till the early 2000s, when different resources changed into less expensive and its well being and environmental harm changed into unacceptable to extra of the general public.

Whilst “Coalie” may well be new, the common sense in the back of it’s not. For hundreds of years, coal’s promoters have labored arduous to turn coal as risk free – in addition to “clean” and “beautiful,” to make use of President Donald Trump’s phrases.

‘An agreeable heat’

People residing with the consequences of burning coal have disliked it for so long as they have got burned it.

In 1578, Queen Elizabeth…

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Publish date : 2026-05-07 13:20:00

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