Trump’s new ‘Coalie’ mascot and fable of ‘clean, beautiful coal’ have a protracted historical past in promoting

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When you practice the Trump management’s social media posts, you may spot its new mascot: a caricature lump of coal with large eyes and babylike options. “Coalie” sparked a backlash virtually once Inside Secretary Doug Burgum debuted it for the Workplace of Floor Mining and Reclamation Enforcement in early 2026.

Coalie’s design attracts on one of those Eastern anime referred to as Kawaii, a phrase which means “cute” or “adorable.” It’s the newest within the White Area’s efforts to cross off coal as risk free, regardless of the well-established environmental and human well being harms of mining and burning the fossil gasoline.

As a pupil of American literature and tradition, I write about media portrayals of coal, starting within the Nineteenth century with its upward thrust to transform the main gasoline in the USA. Coal use grew till the early 2000s, when different resources turned into inexpensive and its well being and environmental injury turned into unacceptable to extra of the general public.

Whilst “Coalie” could be new, the common sense at the back of it isn’t. For hundreds of years, coal’s promoters have labored arduous to turn coal as risk free – in addition to “clean” and “beautiful,” to make use of President Donald Trump’s phrases.

‘An agreeable heat’

People dwelling with the results of burning coal have disliked it for so long as they’ve burned it.

In 1578, Queen Elizabeth complained that she used to be…

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Author : bq3anews

Publish date : 2026-05-08 07:36:00

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