Source link : https://big-apple.news/2026/08/29/new-york-news/i-spent-my-saturday-with-the-goal-exec-on-a-mission-to-repair-its-shops/
Again-to-school is Goal’s largest procuring second outdoors of the vacations.
Enterprise Insider went behind the scenes with Goal’s shops chief to see the way it’s tackling the frenzy.
“That is the sixteenth state in three weeks of visits,” Adrienne Costanzo instructed us.
If the vacation procuring season is a retailer’s last examination every year, back-to-school is the midterms. For Goal, this yr’s take a look at is an enormous one.
Success is determined by getting the fundamentals proper: thrilling merchandise, absolutely stocked shops, and aggressive pricing. These are all areas the place Goal has stumbled in recent times.
This yr’s season can also be an early learn on CEO Michael Fiddelke’s turnaround plan. He took the reins earlier this yr after a tough patch for Goal, which confronted boycotts in 2025 after winding down a number of range, fairness, and inclusion initiatives. Final week, it confronted contemporary criticism over a youngsters’s Halloween costume resembling racist minstrel imagery; Goal pulled it and apologized.
To see how Goal is making an attempt to tug it off, Enterprise Insider visited a pair of shops in Madison, Wisconsin, with chief shops officer Adrienne Costanzo.
Costanzo huddles with retailer supervisor, Ben Cossack, earlier than her walkthrough.Dominick Reuter/Enterprise Insider
Costanzo is a 22-year veteran of Goal and has held quite a few roles in HR and retailer operations. Her appointment…
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Author : big-apple
Publish date : 2026-08-29 15:31:00
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