Source link : https://las-vegas-news.com/the-reason-some-films-skip-theaters-entirely-now/
There was a time when a movie either played in a theater or it didn’t exist, at least not for a few years until it showed up on cable. That world is gone. Walk through any streaming home screen today and you’ll find films that never touched a single screen outside someone’s living room, and the reasons behind that shift are more layered than most people realize.
Streaming platforms need exclusives to keep subscribers around
Retention drives almost every decision at a major streamer, and original films that never leave the platform are one of the cleanest ways to deliver that. Netflix subscribers watch about seven movies a month, according to the streamer’s data, so with the push for original stories, the streamer is hoping to meet its consumers’ demands. A film that skips theaters entirely stays fully owned by the platform from day one, with no competing revenue split and no reason to wait.
That logic extends beyond Netflix. Amazon and Apple have leaned the same way for certain titles, treating theatrical as something optional rather than essential. Amazon Studios and Apple TV+ skip theaters almost entirely for their big budget originals, and for them, theatrical is optional marketing, not a real revenue source. The calculation is simple: if a film’s job is to keep people subscribed rather than sell tickets, a cinema run just gets in the way.
A theatrical release…
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Author : Matthias Binder
Publish date : 2026-09-27 18:33:00
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