Audacy has officially ended its FM simulcast of sports programming in Houston, signaling a pivotal change in its broadcast approach within this key market. Previously, Houston sports content was accessible on both AM and FM frequencies, but moving forward, Audacy will concentrate its sports broadcasts exclusively on AM radio and digital platforms. This strategic realignment is designed to enhance content delivery efficiency and better serve evolving listener preferences, which increasingly favor digital streaming over traditional FM radio.

Fans eager to stay connected with Houston’s premier sports talk shows and live game coverage will now need to tune in via:

• AM 790 KBME – the primary station for Houston sports commentary and live broadcasts
• Audacy’s mobile and desktop app – providing live streams and on-demand sports content
• Online streaming partners and smart speaker devices compatible with Audacy’s digital feed

This transition aligns with Audacy’s nationwide initiative to reduce FM simulcast expenses while maintaining robust, accessible sports programming through more cost-effective channels. Advertisers can expect forthcoming adjustments in local sponsorship packages as resources shift toward AM and digital platforms.