BEESOU’s flagship Bitter Honey Aperitif is making its Swiss debut through an exclusive partnership with acclaimed distributor Zest & Zinc. Known for its unique blend of multi-floral Swiss honey infused with carefully selected bitter botanicals, this artisanal aperitif offers a sophisticated alternative to traditional bitters and vermouths. The collaboration aims to introduce Swiss consumers and on-trade establishments to a product that balances natural sweetness with complex, herbal depth-perfect for crafting innovative cocktails or enjoying neat over ice.

To highlight the aperitif’s versatility, Zest & Zinc is rolling out tailored launch events across key Swiss cities, targeting mixologists and hospitality professionals. Key features of the BEESOU Bitter Honey Aperitif include:

  • Natural ingredients: 100% Swiss multi-floral honey base
  • Flavor profile: Harmonious blend of bitterness and honeyed sweetness
  • Low alcohol volume:…