7 Beloved Candy Brands That Have Disappeared – Yet Many Are Still Missing

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Walk down any candy aisle today and you’ll find plenty of familiar wrappers. Look closer, though, and you’ll notice what’s absent. Some bars lasted only a few months, while others sat in lunchboxes for decades before they quietly vanished.

Not every goodbye is final, and that makes this list interesting. One of the seven below actually came back, while the rest are still waiting. Here’s a look at what happened to each, based on what the available sources confirm.

Marathon Bar

Marathon Bar (Image Credits: Unsplash)
Marathon Bar (Image Credits: Unsplash)

The Marathon Bar was hard to overlook. Mars launched the 8-inch braided caramel bar in 1973, and the wrapper even carried a ruler to show off its length. That gimmick helped make it memorable for a whole generation of kids.

Mars discontinued Marathon in 1981. It was on shelves for only about eight years. Even so, in nostalgic candy threads on social media, the Marathon Bar usually gets a mention. That’s quite a legacy for such a short run.

Butterfinger BB’s

Butterfinger BB's (By Evan-Amos, Public domain)
Butterfinger BB’s (By Evan-Amos, Public domain)

Butterfinger BB’s took the crisp peanut butter center and chocolate coating of the classic bar and shrank it into bite-size balls. They debuted in 1992 with help from The Simpsons advertising campaign. The cartoon tie-in made them a pop culture staple of the decade.

Nestlé discontinued the BB’s in 2006, and the original version has not returned. The standard Butterfinger bar is still around, which makes the missing snack-size…

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Author : Matthias Binder

Publish date : 2026-11-10 14:12:00

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